As humans and even businesses, we place a lot of emphasis on interactions. But is this the most effective way to design experiences people love? After rigorous studies of the idea of happiness -- from psychology to philosophy, cognitive neuroscience to behavioral economics -- experts have arrived at a whole new framework for experience innovation. Join Lippincott's James Wright and learn his surprising secrets about designing happiness. He'll reveal what drives emotional connection and how to create innovative experiences people don't just like, but can’t live without.Learn to:
- Build experience memories that translate into happiness and economic rewards.
- Adopt this actionable framework as customers spend twice as much with brands that make them happy.
- Tap into the joy of anticipation and the afterglow of the experience for deeper connections.