So you are maturing in your home market. What next?
In this second part of our global growth guide, join Andy Hess, VP, IT Enterprise Systems, Fossil – which has a presence in 11 different Asia-Pacific countries – Daniel Armstrong, Business Manager, UK & International Growth at Waitrose, and Frank Lavin, leading operator of China e-commerce stores, for an in-depth look at expansion opportunities in the world’s fastest growing consumer market.
Drawing on first-hand experience, they will discuss the chief characteristics of a strong Asia strategy, common pitfalls to avoid, and how Asian shoppers are different from Western consumers – invaluable insights for any retailers contemplating expansion into Asia.
- Determine whether your brand is ready for the Asia-Pacific market.
- Understand which market entry model will work best for your business.
- Decide whether you stick to one global value proposition or customise your product for the local market.