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Going Global: Taking Your Brand to New Markets, Part 2: Asia

Tuesday, January 17
2:30pm
–3:00pm
Hall E, Room 1E 07, Level 1
Going Global: Taking Your Brand to New Markets, Part 2: Asia

So you are maturing in your home market. What next?

In this second part of our global growth guide, join Andy Hess, VP,  IT Enterprise Systems, Fossil – which has a presence in 11 different Asia-Pacific countries – Daniel Armstrong, Business Manager, UK & International Growth at Waitrose, and Frank Lavin, leading operator of China e-commerce stores, for an in-depth look at expansion opportunities in the world’s fastest growing consumer market.

Drawing on first-hand experience, they will discuss the chief characteristics of a strong Asia strategy, common pitfalls to avoid, and how Asian shoppers are different from Western consumers – invaluable insights for any retailers contemplating expansion into Asia.

Learn to:

  • Determine whether your brand is ready for the Asia-Pacific market.
  • Understand which market entry model will work best for your business.
  • Decide whether you stick to one global value proposition or customise your product for the local market.
Business Manager, UK & International Growth
Waitrose
@waitrose
VP, IT Enterprise Systems
Fossil Group
@Fossil
Founder and CEO
Export Now
@hellofranklavin