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Going Global: Taking Your Brand to New Markets, Part 1

Sunday, January 15
Hall D, Special Events Hall, Level 1
Going Global: Taking Your Brand to New Markets, Part 1
So you’re moving towards maturity in your home market. What next? As every retailer embarking on the international journey knows, taking a successful domestic brand into new territories brings a raft of new challenges and decisions.
In this first part of our global growth guide, three retailers that have successfully transitioned from domestic to global brand – Hobbs, T2 Tea and Boticario Group – will share their personal do’s and don’ts from the international expansion process. From choosing where to grow, to understanding customer demographics and behaviors in new territories, this session will guide your own international expansion strategy.
Make sure you attend Part 2 of Going Global on Tuesday, January, 17 at 2:30pm, Hall E, Room 1E 07, Level 1, for insights into Asia expansion.  
Learn to:
  • Identify the right markets in which to grow internationally.
  • Recognize key consumer behaviors in overseas territories and how they impact your brand/product proposition.
  • Formulate a go-to-market strategy -- with lessons from retailers that have been through the process.
Founding Partner
Varese Retail
Boticario Group
International Director
T2 Tea