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"Glocalization:" Why Going Global Means Not Forgetting Local Identities

Sunday, January 15
1:15pm
–1:55pm
Hall A, Room 1A 10, Level 1
"Glocalization:" Why Going Global Means Not Forgetting Local Identities
With the world increasingly becoming a single marketplace and players continuing to operate beyond geographical boundaries, there is still a desire among consumers to “keep it local.” From baby boomers to millennials, every generation claims to buy local. So how do you grow your brand globally while staying true to your roots? Join Massimo Volpe of FIRAE and learn how glocalization could be the answer.

Learn to:
  • Put in place strategies to evolve your business in a global environment.
  • Satisfy and maintain your local customers.
  • Grow your brand while embracing localism.
CEO
Eataly US
@NicolaFerinetti
Chairman
FIRAE
@maxvolpe
President
Elizabeth Arden
Dir., Human Resources
Cia. Hering