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The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sainsbury’s Argos

Monday, January 16
1:15pm
–2:00pm
Hall E, Room 1E 07, Level 1
The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sainsbury’s Argos
The rapid rise of multichannel customer journeys has resulted in the need to reinvent the last mile. Retailers around the world have taken very different routes to position themselves as last mile winners, delivering against customer needs while generating a return on investment.
 
Join OC&C Strategy’s Anita Balchandani and Sainsbury’s Argos’ Bertrand Bodson for an in-depth look at getting the multichannel experience of the last mile right. Balchandani will unveil a new OC&C report into global last mile evolution, including a cross-country analysis of last mile obstacles and solutions. Bodson will share his perspectives on how Sainsbury’s Argos is building its capabilities to deliver market-leading multichannel convenience.

Learn to:
  • Identify major last mile challenges across global retail markets.
  • Establish an effective last mile offering, whichever region you operate in.
  • Explore futureproof last mile solutions – with practical examples from Sainsbury’s Argos. 
Partner
OC&C Strategy Consultants
@BalchandAnita
Chief Digital and Marketing Officer
Sainsbury's Argos
@bbod