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The Future of Advertising: Defining the New Rules of Consumer Engagement

Sunday, January 15
2:15pm
–2:55pm
Hall E, Room 1E 07, Level 1
The Future of Advertising: Defining the New Rules of Consumer Engagement
Join PSFK experts as they present findings from the “Future of Advertising” report. Scott and Piers will share insights around the changing world of consumer engagement and offer strategies that build upon content, context, community and collaboration while leaving behind the world of expensive creative and top-funnel media. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, companies must reframe marketing as a value-based relationship between consumer and company. By examining a new class of immersive and interactive digital tools, the “Future of Advertising” offers a playbook for brands to focus their digital advertising as rich engagement options for their audiences.

Learn to:
  • Use content to build community.
  • Reframe marketing as a value-based relationship between consumers and companies.
  • Engage consumers via new forms of advertising.
Founder and President
PSFK
@piers_fawkes
President, Research and Strategy
PSFK
@scottlachut