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Focusing on the Consumer: Navigating Through Moments of Growth

Sunday, January 15
EXPO Hall, EXPO Stage, Level 1
Focusing on the Consumer: Navigating Through Moments of Growth

The Small Business Experience is free to Retailers.  View the entire program.

Whether it was winning a major distribution deal with a large retailer, garnering national media attention or landing an influential endorsement, Jomaree Pinkard (Hella Cocktail Co.), Robin Helfand (Robin’s Candy) and John Cafarelli (Ernest Supplies) have navigated both the opportunities and challenges that rapid growth can present to a business. Join them as they share insights and top tips for building the right team, developing and sticking to a strategic growth plan, financing the growth of the business, and managing the expansion from brick-and-mortar to digital commerce and vice versa. Through unique and sometimes unconventional product development and company evolution, these business owners have found innovative ways to stay competitive.

Learn to:

  • Consistently deliver world-class customer service in every retail format.
  • Anticipate and manage areas of growth.
  • Meet rising expectations and emerging opportunities head-on.
President and Founder
Ernest Supplies
Sweet Chief and Owner
Robin's Candy
Hella Cocktail Co.
EVP and General Manager, Global Marketing
American Express