Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted. In this session, you will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend.
Sunday, January 15
Hall A, Room 1A 06, Level 1
Exhibitor Insights: IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI