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Exhibitor Insights: IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Sunday, January 15
1:00pm
–1:30pm
Hall A, Room 1A 06, Level 1
Exhibitor Insights: IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted. In this session, you will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend.

Dir., Retail Marketing and Insights
Berkshire Hathaway - Duracell
Managing Partner
Bond Unlimited
Senior Managing Director
TPN Retail