Today’s shopper is digitally savvy, highly empowered, and demands meaningful experiences where ‘ME’ is key. Competitive pressures, on the other hand, are forcing retailers to stay relevant to the shopper. Succeeding on these twin imperatives requires retailers to adopt unified digital strategies.
This digital convergence has the potential to positively impact customer experience, store operations, merchandising and supply chain functions. It can also enable retailers to relook at business processes, metrics, and measurements to encourage new cross functional outcomes.
Join us for an exciting and thought-provoking discussion, where our expert panel will share insights on creating MEaningful experiences and unified digital journeys.