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Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Connected Cars

Monday, January 16
1:15pm
–2:00pm
Hall A, Room 1A 10, Level 1
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Connected Cars

Your customers are at the wheel of their connected cars at least 46 minutes a day--shopping, dining, and increasingly living life on the go. Cognitive mobility transforms those rituals and replaces the one-way messaging of radio and outdoor/billboards with interactive moments of delight that reinvent time on the move. Join a panel discussion with leaders from IBM, GM’s OnStar, and their retail partners to learn how top brands are already revolutionizing time spent in the car with a driver--and passenger-focused alternative to push advertising that guides them from their cars into your store.

Learn to:

  • Get the most out of your visit to GM's car in the Innovation Lab.
  • Use connected cars as a marketing platform today.
  • Integrate into GM and IBM’s connected mobility platform.
  • Develop a retailer-driven cognitive mobility strategy.
Global Creative Director
IBM iX
@adkrim
Moderator
SVP, Business Development and Platform Partners
Glympse
@TimoBauer
Consumer Online Officer
General Motors - OnStar
Global Chief Creative Officer
IBM Corporation