Repeats Tuesday, January 17 from 12:15 - 1:00PM.
Meet the Digital Native Audience (DNA) -- the first generation of shoppers in history for whom experience, facilitated by technology, has always been a fact of life. The DNA’s worldview -- individualistic, yet always digitally connected and malleable -- is fundamentally different from previous generations. Constantly experimenting with products as well as their own expressions of self and identity, this segment represents the future of consumer culture -- where the act of consumption and identity formation is now one and the same. Learn what this new worldview means for the future of branding and experiential retail.
- Innovate your brand in order to appeal to the DNA and remain relevant.
- Explore the “adopt-and-abandon” new tech lifecycle of DNA shoppers.
- Embrace disruption, change and acceleration to engage the DNA's ever evolving identity.