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The Dawn of Smarter Search: Augmented Reality Technology and Online Interaction

Monday, January 16
1:15pm
–2:00pm
Hall E, Room 1E 16, Level 1
The Dawn of Smarter Search: Augmented Reality Technology and Online Interaction

The 2017 consumer is tech savvy, yet at the same time careful about how and where they spend their money. In this session, learn how revolutionary augmented reality (AR) tech developments are taking the search burden off consumers and creating new engagement opportunities for retailers. Hear from ModiFace, the pioneering force behind market-leading, augmented reality campaigns for Coty, L’Oreal and Sephora, on the changing way that retailers are interacting with digital shoppers – and the effective results their approach is generating.

Learn to:

  • Turn search and discovery from an activity that burdens the consumer into a retailer opportunity.
  • Use augmented reality to build stronger, more profitable customer relationships with digital consumers.
  • Move with the pace of digital change in retail – with best practice from retailers at the forefront of augmented reality.
Managing Partner
Retail Systems Research
@KilcoRSR
Moderator
CEO
ModiFace
@modiface