Data has quickly become the most powerful tool in today's marketing world. As social media and other digital platforms proliferate, purchase intent analytics help marketers target consumers and contextualize offers in real time. Learn how leading experts in retail advertising and marketing are changing how they allocate media investments and generate new creative concepts informed by data.
- Choose the "right" data sources.
- Use intent data for improved relevance, efficiency and sales.
- Utilize third-party data sources as more become available.