Consumer advocacy has long been a measure of brand strength. But while we gather data on whether a consumer loves a brand, what do we really know about what drives him or her to promote it? What if advocacy stems from a deeper emotional connection and brands could do more to transform an incidental appeal into a business-driving bond? Join experts from Kurt Salmon as they unveil their new Emotional Connectivity Index and hear real-life examples of how retail leaders are nurturing consumer relationships and making themselves part of their customers’ lives, not just their shopping baskets.
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- Identify the pillars of emotional connectivity -- authenticity, personalization and tribalism.
- Create emotional connections to deliver advocacy and growth.
- Use research to drive consumer loyalty.