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Brand Devotion Index - Three Characteristics of the Most Loved Brands

Monday, January 16
1:15pm
–2:00pm
Hall E, Room 1E 14, Level 1
Brand Devotion Index - Three Characteristics of the Most Loved Brands

Consumer advocacy has long been a measure of brand strength. But while we gather data on whether a consumer loves a brand, what do we really know about what drives him or her to promote it? What if advocacy stems from a deeper emotional connection and brands could do more to transform an incidental appeal into a business-driving bond? Join experts from Kurt Salmon as they unveil their new Emotional Connectivity Index and hear real-life examples of how retail leaders are nurturing consumer relationships and making themselves part of their customers’ lives, not just their shopping baskets.

Download the Kurt Salmon Brand Devotion whitepaper here.

Learn to:

  • Identify the pillars of emotional connectivity -- authenticity, personalization and tribalism.
  • Create emotional connections to deliver advocacy and growth.
  • Use research to drive consumer loyalty.
Senior Partner, North American Practice Director
Kurt Salmon US, Inc.
@KSRetail
CMO and CSO
Cabela's