Innovation Lab

The right tech matters

The NRF Innovation Lab showcases new-to-market technology including the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics and more.

This immersive exhibit tracks the latest developments in retail’s transformation and shows you what retail can be now and in the future.

Interested in exhibiting at the NRF Innovation Lab?

Learn more about how you can become an exhibitor at the NRF Innovation Lab during NRF 2024: Retail's Big Show.

Explore opportunities

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