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Exhibitor Media Outreach

Does your company have a big announcement to make? If so, Retail’s BIG Show is the place to make it! Our conference provides a built-in targeted media audience for your major new product or business announcement.

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Registered Media List

Retail’s BIG Show receives media attention from various well-known industry trade publications, national daily newspapers, news wires, broadcast news, and trade magazines.

Submit Your PR Contact Information for early access to the confirmed press list.

All exhibitors who provide PR contact information before November 4, 2016 will gain early access to the confirmed press list. An early look at the press list will be sent by email to exhibitor PR contacts who have registered here.

The confirmed press list will be made available in the Exhibitor Resource Center for all exhibitors on December 8, 2016. You will need your NRF-provided exhibitor code to access the list. Exhibitor Resource Center will be live shortly.

Sign up for PR updates

Make an Announcement

Tell our team about your big news so we can help spread the word about your announcement. Whether you are announcing a new product, partnership, investment, company, or something else at Retail's BIG Show, we’d love to know!

Submit your news here

We cannot guarantee that the information you submit will garner media coverage. Our team will work to share your news with media who have expressed interest in a particular topics surrounding the show.

Media Kits

Conference exhibitors are welcome to provide media kits at the designated Exhibitor Press Kit table in the press office at Retail’s BIG Show. Exhibitors should ship media kits identifying the booth number, and should be brought to the press office onsite by an exhibitor team member. We recommend no more than 15 press kits at the press office per day.

News Release Distribution & Online Press Kits via Business Wire

Business Wire offers exhibitors, sponsors and presenting companies several cost-effective options to distribute important news. All news releases distributed via Business Wire will automatically post to an NRF Retail’s Big Show exhibitor news archive.

Services include news release and multimedia distribution, online press kits and access to media coverage. All news releases automatically receive the NewsTrak measurement and analytics reports along with the NUVI social media monitoring report.

For more information and free guide to trade show publicity, click here or email

Informational Call for Exhibitor PR Teams

NRF will hold an informational webinar for PR representatives of exhibiting companies on December 14th, 2016 at 11am ET. Please log in to the Exhibitor Resource Center to register. This webinar will be archived in the Exhibitor Resource Center for easy access after the call.

Exhibitor Resource Center

Additional PR Efforts

NRF is pleased to provide media opportunities for BIG Show exhibitors, but there’s no substitute for your own public relations efforts. We strongly encourage you to use other options in addition to your own public relations efforts surrounding the conference, including press releases, media alerts, advanced media mailings and pitching.