ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing. Manual audits of web and mobile app analytics implementations are expensive, time-consuming and still prone to human error. For those reasons, ObservePoint pioneered automated web and app analytics auditing with an easy-to-deploy Saas platform.
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WebAssurance™ technology carefully combs through all the code on each webpage on a site, looking for errors and gaps in reporting caused by data corruption, inflation and leakage.
AppAssurance™ is a cloud-based solution that scans an organization’s mobile app, analyzing 3rd-party vendor implementations for integration and functionality errors.